Feb. 11, 2012 @ 4:30 PM _

The text is worth reading:

HUNDREDS OF THOUSANDS OF WOMEN.
PRE-PROGRAMMED FOR YOUR CONVENIENCE.

As you read this, women across America are reading something very different: an advertisement (fig. 1) scientifically formulated to enhance their perception of men who drink Molson. The ad shown below, currently running in Cosmopolitan magazine, is a perfectly tuned combination of words and images designed by trained professionals.  Women who are exposed to it experience a very positive feeling.  A feeling which they will later project directly onto you. Triggering the process is as simple as ordering a Molson Canadian (fig. 2).
…
Extravagent dinners.  Subtitled movies. Floral arrangements tied together with little pieces of hay. It gets old.  And it gets expensive, depleting funds that could go to a new set of of 20-inch rims. But thanks to the miracle of Twin Advertising Technology, you can achieve success without putting in any time or effort. So drop the bouquet and pick up a Molson Canadian…

The second ad, then, portrays men as lazy, shallow jerks who are just trying to get laid (not soft and sensitive at all).  And it portrays women as stupid and manipulable.

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   Yup, and now it has exactly the opposite effect, because I am disgusted.

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    I have some pretty complicated feelings about this.

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    HUNDREDS OF THOUSANDS OF WOMEN, PRE-PROGRAMMED FOR YOUR CONVENIENCE. What the actual fuck?! Can we just take a moment...

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    VILE VILE VILE I WANT TO SCREAM

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    The taste of victory my ass. Unless of course, you mean identifying your company as built upon sexism and...

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    anyone who says we live in a post-sexist society is an idiot, you only have to look around at ads like this to see that...

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